When you start searching for content marketing tips, you may feel overwhelmed by the huge amount of information. Once you start reading, you will be further confused, because a lot of advice is contradictory. Moreover, a lot of this advice is outdated, because the search engines have changed their strategies for displaying relevant results for keyword search. Content is still king in terms of online marketing, but, these days quality prevails over quantity.
One basic content marketing strategy you will find online is to flood forums and self help websites with content. You may hire a cheap content writer on various freelancer forums who is able to spin out article after article, but you will soon notice that it makes little difference in terms of traffic to your website. The reason why this happens is very simple: everyone else has flooded the internet with keyword stuffed articles in huge quantities, and they are no longer relevant for the search engines.
Falling victim to short-lived trends is another issue plaguing the content marketing world. E-books, infographics and slide presentations have been “the thing” at various moments, and everyone was doing the same things without considering whether they are adequate for their business or product. Valuing form over the substance of your communications will work against the purposes of an effective content marketing plan.
Are you confused already? No wonder, because you are experiencing exactly what your potential clients experience while searching for useful information: misinformation, confusion and outdated materials. This is the difference between amateur and professional work: repeating a vicious cycle of trial and error versus delivering a sound marketing solution that shows positive results from the start.
In the end, an unprofessional marketing strategy will prove costly for you, in terms of lost business opportunities. You can avoid this by choosing to work with a specialized company that can develop a professional content marketing strategy for your success in the online world.
