One of the most important aspects of great content marketing is keeping it up to date with current news, interests and trends, and the social media is the best source of hot topics. The art of picking information without seeming out of touch with reality is what makes the difference between average and great marketers.
You cannot fish for information like a private user when you try to build up your content marketing platform . You cannot openly ask people what they want to read on your page, because the inference is that you have no idea what you are doing. You need to be a good communicator to find the proper way to ask questions and obtain the answers you need.
Companies providing content marketing services use a few simple strategies to create a pool of topics. Online surveys are great, especially if you provide an incentive (free download, discount coupon). Facebook polls and idea contests are also useful, especially because they also create social engagement for your business. Once you have collected the information you need, you can send it over to a content writer.
It is very useful to see what your competition is doing as well. Content marketing is the strategy of choice for many businesses, and it is important to keep up with what your direct competitors are doing. There are industry specific issues that need to be addressed and you should not ignore them. Regulation, deregulation, new developments and technologies – all these are important topics which you should cover in your articles.
Does it feel a bit overwhelming to do all this while running your business? It is understandable. In this case, you should try to find competent specialists to perform these activities for you and manage your entire content marketing strategy.
