Any marketing expert can tell you that a strong content strategy is needed in order to successfully promote your product or business. Content marketing has been getting a lot of attention lately and has become the target of considerable investments, especially from starting companies.
Since writing relevant and interesting content that gains a large and loyal audience is not something anyone can do, content writing services have been growing in popularity as well. No matter who writes your content, you still need to know what type of content to have written, so here are the two types that have been shown to pay the best results.
The blog post
Blogging is the core of any successful content strategy, the best way to reach out to your audience, educate them, engage them and turn them into customers. It does not have to be about your business, it should rather answer the needs and expectations of your target customers, even if it means teaching them how to do things without your help.
While writing on the company blog every day may be a little too much, a couple of posts a week are still required, all in a friendly tone and stuffed with valuable information.
The eBook
This type of content is very efficient when you want to build an email list, ask for feedback and educate your audience. It gives you the chance to prove yourself to your public and evaluate their reaction, but also to promote your products and services in a subtle manner. Of course, the results depend on quality and ability to stir interest, and that is where your content strategy and your content provider come in, but, if you play your cards right, you should be able to tell the difference in a short while.
