Even though traditional marketing is a proven method of finding leads and making sales, it’s not considered as effective as some of the most popular online techniques in use today. The biggest problem with traditional methods is that they are much too expensive and difficult to use when you’re running a small business, and the added capital can be a big risk to your business’ ongoing success, in case the campaign is not fruitful.
Online marketing, on the other hand, as confirmed by Copywriter Today, is much more effective and affordable. The cost of setting up a social media account is zero, and the amount you need to kickstart your social campaign and get more leads is insignificant compared to how much you’d have to pay for TV ads, fliers, large banners or even a direct mail campaign. The differences are similar between the costs of traditional marketing and content-based marketing or email strategies.
Online ads and marketing is also more ethical, and people are actually far more likely to consider a product promoted on social media or via an email newsletter, than on TV or radio. This is mainly because of the annoying bombardment of ads you see on TV or in other forms of traditional media.
Finally, there’s also the important matter of accessibility. As confirmed by Seriously Simple Marketing, your website content can be accessed conveniently by people from around the world as long a they have a smartphone or a laptop with a marginally good internet connection. About 60% of all smartphone users actually pay attention to mobile ads, and 4 out of 5 phone users use their devices to shop online.
Considering these stats and the fact that online shopping is considered by some to be more secure and trustworthy when done from a laptop or desktop computer, you can be sure that the continual advancement of information technology will just keep increasing the lead that IM methods have over traditional marketing schemes.
