As most marketers taking part in surveys and polls at smallbiztrends.com can confirm, email marketing features diminished marketing expenses, and can generate more leads, improved conversion rates and a higher number of sales than any other IM technique.
So is that good enough reason to choose email as your main type of marketing plan? Unfortunately, making an informed decision is often more complicated than that. The good news is there are a few simple factors you can take into account in order to decide.
Will the Benefits of Email and List Building Help Your Business?
If you have a product, or you’re trying to promote expensive affiliate products that will bring you a lot of high commissions, email and list building can be among the best choices for your business. You can use it to talk to a more targeted audience, reduce your costs, ensure a simpler strategy, and get faster responses than in the case of a direct mail strategy.
For marketers who want faster results, more sales, an easier time setting up their content, and a closer relationship with their leads and clients, email strategies can be the best possible choice by far. Even if your preferred IM strategies involve social media, SEO and various other methods, you can easily connect them with a sound list building strategy to gain improved results.
Conversion Rates and Sales Cycles
Aside from reduced marketing expenses and the ability to attract more leads, the better sales cycles and improved conversion rates associated with email-based internet marketing strategies are the most important benefits you should take a look at, as confirmed by bigcommerce.com.
Selecting the right type of content for improving your conversion rates will be much easier than in the case of social media or other content-based marketing strategies. Also, emails can be an excellent medium for presenting your following with persuasive content and an aggressive call to action that will get them to click through and actually buy your products or sign up for your service plan.
