When it comes to running an automotive blog, you probably already know that it’s about a lot more than just posting informative content and hoping people will stop by for a visit. Content marketing has evolved well beyond that, and these days, things like interactivity, transparency and multi-channel distribution are extremely important, if you want your online marketing campaign to be successful.
Moreover, as technologies continue to evolve and more and more people rely on video sites for content update, pairing your blog with a video site account and using videos to maximize your online exposure is also among the top automotive marketing trends you can expect in 2019.
Authenticity and Value Marketing
There is more and more talk about value marketing in 2019. As the year started, automotive brands and experts agreed that there was a lot of inaccurate content that made its way into the industry together with blog posts and social media posts featuring a surprising amount of filler content.
Transparency and authenticity are preferred by more than 70% of consumers according to recent polls, and most of those interviewed agreed that they’d rather buy a car from a dealership that offered valuable and authentic information through its online content and social media accounts.
Value marketing is therefore very big today, and a lot of dealers and automotive bloggers are starting to up their game in terms of providing more consistent and genuinely helpful content packed with tips and accurate information that can really help potential car buyers.
Artificial Intelligence and Multimedia
Advanced technology is taking over the online marketing world, and video is definitely not the pinnacle of it, although video marketing has been growing a great deal in its popularity and use. Artificial intelligence is also creeping its way into the interactive world of online communication, as more and more companies are using chat bots to interact with their followers.
The advantages of using chat bots is that people can get in touch with the dealership and get a response each and every time. In most cases, the bots can be programmed to offer certain helpful information right off the bat and help avoid cases where an impatient customer leaves the site angrily after not getting any replies.
Interactivity and Better Collaboration Between Brands
As shown above, interactivity can be very important. However, a chat bot isn’t worth much without human interaction. Automotive site owners and car dealerships are encouraged to a greater and greater extent to assign staff to customer support positions that involve interacting online, either via chat or social media, with interested clients.
This approach can help add value to online content and back it up with consistent interaction that followers will definitely appreciate. Also, on social media, more and more dealerships are encouraging discussions with followers and are answering questions to help them make informed decisions on buying their new cars.
A Higher Volume of Written Content
Finally, content marketing is still about the actual content that you post online. To make sure you have a higher volume of engaging, high value, 100% original written content, it’s important to hire a skilled team of content providers like those at 101content.com to do most of the work for you.
Even though you can always continue writing the most important pages and posts yourself, this approach will help your blog grow and assist you in overcoming your competitors’ content marketing strategies faster and more easily.
