As the experts from yoast.com can tell you, the importance of quality content for SEO is more than crucial. However, even with all the Google algorithm changes pointing in that direction, there are still marketers who believe they can get away with lower quality or even automatically generated content, as long as they follow a few of the SEO rules imposed by Google and other search engines. This may not be enough anymore!
The Premise
The idea is that everything from online blog content to web pages, articles and the blurbs you put on your mini sites have to follow a few basic rules to fit in with Google’s standards as to who gets the best position in SERPs. However, as crazyegg.com points out, algorithm updates like Panda and Penguin have completely changed the game. While those rules exist, they constantly become more and more complex, and coming up with an algorithm that can “figure them out” and generate text that can work around the problem is increasingly more difficult.
This is why good content is not just the safest and best way, but it’s rapidly becoming the only way to rank your website at the top. As you will see below, however, this isn’t necessarily a bad thing!
The Benefits of Good Content
In the world of SEO, good content is its own reward. This is becoming increasingly more obvious as search engines rank websites that actually have natural, constantly updated and helpful content much higher than sites with bad quality articles and blogs.
Also, writing good content for your readership can not only get you higher rankings, but also improve your following and thought leadership, get people interested in your brand, and even get them to share your links and content more often. Also, whether you use a reliable content service, or you blog by yourself, making sure you follow a few simple keyword rules and crafting high quality web-based content that internet users will truly value, can get you a lot more leads and sales than in the past.
