Many experts consider that auto dealerships should definitely set up a blog and start sharing their information and their advice with followers and clients. If you have an auto dealer blog, however, and you’ve been posting various posts from time to time, you might already be wondering why your blog hasn’t “taken off” and become viral.
Although this is a valid question, the truth is that very few automotive blogs reach that level early on. The reason is there are many well-known competitors out there that are likely taking all the readers and funneling them towards their own blogs and websites. Since search engines prefer tried and tested content sources, your blog will likely show up quite low at first, when it comes to its placement on search result pages.
Fortunately, this and many other concerns relating to automotive blogging can be addressed without much difficulty.
Evaluate Your Blog First
The first thing you have to do as an automotive blogger is evaluate your blog and see if there are any areas that can be improved. Are your posts shorter than average? Do you only post 1-2 times per week? Is your blog difficult to navigate?
These are just some of the issues that could arise and could make your blog less preferred for readers and search engines alike.
Research the Most Popular Keywords and Topics
The keywords and phrases, as well as the topics chosen for individual blog posts are extremely important. They typically determine what the blog is about and what they will rank for.
Keywords are phrases used by internet users when they search through Google or other search engines. If you enter a few keywords strategically throughout your article, that’s what the page will rank for, and it will appear in the search engine when users search for that particular term.
Researching the most popular topics and phrases will take some time, but the results will be worth it. You’ll find that a well-written SEO optimized blog with posts featuring popular automotive topics shown every day will easily be able to compete with the most popular blogs out there.
Use Social Media
Social media can also be important when it comes to attracting more traffic. Aside from the traffic coming from search engines, it is the most powerful source of traffic out there.
You can use social media by creating your own social media page, posting updates on new blog posts, writing about various news and updates from the automotive industry, organizing online events and contests, and interacting with your fans and followers on a daily basis.
Hire a Dependable Content Marketing Service
Finally, if you feel you need more volume for your blog posts, or you’re looking for someone who can consistently post high quality articles on your blog, hiring a dependable content marketing company like 101content.com will be extremely useful.
They can help you out by researching and writing all your top quality blog posts, providing you with well-written, original automotive content, and making sure that your blog continues to gain more and more followers as time goes by.
