Car dealerships risk to lose a lot of money if they don’t have a proper marketing and advertising plan. If you have a car dealership and you’d like to impose yourself on the local market, you can’t ignore the statistics that show how many people use mobile devices and computers to search for new and used cars locally.
To leverage this potentially huge source of revenue, it’s important to set up your own automotive blog, which will help your dealership impose its authority on the worldwide web and get you better known locally as well.
Why Do You Need Your Own Automotive Blog?
According to recent stats, more than 85% of car shoppers conduct some form of online research before heading to a dealership to buy a new or used vehicle. This means that, even though your clients won’t buy your cars online, they are very likely to look for information available online about the cars that you want to sell.
This little detail makes things pretty obvious: a well-designed automotive blog will help you establish your online authority by attracting more potential car buyers to your dealership. You can post helpful information that will win the hearts of your readers and point to the best vehicles and types of vehicles they can buy – naturally, promoting your own cars in the process as well.
The great thing about an automotive blog is that it can be targeted to cater to local buyers and mobile users as well. So you can be sure that anyone looking for a new car on their smartphone in your area will likely stumble upon your blog and find information on why it’s a good idea to visit your dealership or at least to get a quote on your official website.
The Content You Need
When it comes to blogging, content is definitely “king,” as they say. The content of your blog has to be informative, accurate, well-written, engaging and written in a tone that’s suited to the automotive industry.
The problem is that, even if your writing skills are great and you could write most of your blog posts out of pure passion, you’ll still need dozens of them posted per week to be able to compete with similar blogs.
Your best choice, therefore, is to hire a dependable content writing service with experts who are well-versed in tackling the latest online marketing challenges. They will help you choose the right keywords for your blog posts, determine the right amount of content and the right size for your blog posts, and post high quality articles with the latest insight and the most eye-catching information about new cars already present on the page.
Services like 101 Content can provide you with all that and much more. 101Content.com is the most resourceful automotive content writing service that you can hire at a low enough price to start your online marketing campaign with ease. They will provide you with exemplary blog posts written especially for the automotive industry, and bring you invaluable support for crafting your ongoing campaigns with great success.
