SEO is making its way into the marketing goals and approaches that most businesses these days use in order to get ahead. Car dealerships and the automotive industry is no exception. As the owner or marketing expert of a car dealership, it’s important that you consider SEO as a viable and useful tool for your dealership’s rise in popularity.
Search engine optimization, or SEO, is an approach to online marketing that uses the huge traffic search engines have to promote a certain page or website. While some form of SEO has been around ever since the internet first started hosting and displaying web pages and written content, it’s only been in the past 5-10 years that the practice really took off.
Nowadays, countless businesses are taking part in what is known as a genuine local SEO revolution, not only using SEO to gain worldwide recognition, but also using it for highly targeted promotion schemes that take into account the search terms locals use when searching for specific businesses or services.
Blogging and article marketing are considered to be some of the best means of leveraging the power of SEO for dealerships that want more leads and better profit these days. Local SEO works best if there is a certain amount of content on the page, so small blurbs or descriptions usually won’t cut it.
If you’re ready to enter the local SEO revolution, you will need to research local search terms that people like to use the most when looking for cars, automotive services, accessories and dealerships in your area. Search terms such as “best dealerships in [city name]” will usually provide you with a great start, and the added benefit of having a team of skilled SEO article writers and bloggers working on your online blog will make it even better. There are, of course, numerous blogging services to choose from, and if you’re looking for the best automotive article service in the business, 101content.com will definitely not disappoint you.
The result of using locally targeted content in the beginning stages of running your car dealership will provide you with remarkable profits and a lot of new customers. Car owners looking for detailing services or to replace their used cars can be a great source of revenue, as can first time car buyers searching for dealerships in your area. Many of these people rely on their laptops and mobile devices to perform online searches and research new cars and automotive services. If your local SEO campaign is successful, they should easily be able to find your dealership’s website on the first page in Google, and your phone should be ringing off the hook.
Of course, SEO works slowly, and you can’t really expect these results overnight. However, by using a dedicated SEO content company like 101 Content on a regular basis, and consistently posting blog posts optimized for local SEO, you’ll find that your blog will gain in popularity faster than anticipated and present you with an invaluable new opportunity through increased online exposure and better leads.
