In the days of MySpace, social media used to be a simple way to get in touch with friends and talk to potential new contacts. Today, however, these platforms have also become some of the most rapidly growing means of promoting anything from a small business to a large corporation without a huge investment.
But what are the actual benefits that social media marketing can bring to your business? As the experts at Forbes say, social platforms show remarkable promise for funneling larger sales, but they also require a certain level of expertise, before you can make them work.
Brand Recognition, Loyalty and Reputation
Marketing strategy examples presented by companies like Blue Fountain Media show that brand recognition is one of the main benefits that social media can bring to your business. While most types of content-based marketing solutions can help with that to a certain extent, social platforms are the only ones that inspire trust and can increase your business’ reputation tenfold.
People are more likely to trust a business that interacts with them transparently on platforms like Facebook and Twitter, since they realize that they’re actually talking to real people, not corporate machine-like “entities.” This action of breaking the ice can get you more loyal customers, and put your business on the map, so that everyone will come to know about your brand.
Better Opportunities to Convert
Recent statistics show that a growing number of people check out social platforms for evidence that a business is legitimate and that they should invest their money into purchasing their services or products.
This makes sense, since social media allows people to talk to each other, and the possibility that a scammer or a low quality business solution can escape the watchful eye of the online social media community is slimmer and slimmer with each passing day.
As a result, by using social media, and of course, running a legitimate business, you can increase your conversion rate to a great extent, make more sales, and increase your business’ profits without too much effort.
