It is no surprise that content marketing and search engine optimization work very well together, many successful entrepreneurs establishing their content strategy based on the ranking criteria announced by the search engines. Even though press releases used to be considered vital for the online promotion of any business, more and more entrepreneurs and marketing specialists are beginning to doubt their efficiency.
Optimizing a website is getting more difficult by the day, thanks to the constant changes in the search engines’ ranking algorithms. Content is more important than ever for the success of your campaign, and, besides useful, original and search engines optimized, it also needs to bring some variety.
If you only focus on blogging or social media content, you may not see results too soon, but if you use article marketing, guest blogging and press releases as well, everything will surely change for the better.
So, to answer your question, press releases can still make a difference in the success of your content marketing campaign, as long as you know how to write them and publish them.
Press release related aspects your content strategy should take into account
The advantages of using press releases are generally indirect. Making an appearance in the news section of a widely used search engine can definitely improve your traffic and bring you more clients, as long as that appearance follows some basic rules.
The most important of them is for the press release to share newsworthy information. If you make a habit of publishing press releases with nothing new or worth reading in them, you will end up losing credibility.
Thus, instead of posting worthless press releases every couple of days, post them a couple of times a month or even once a month, and make sure you have something to say. Do not you’re your content strategy on a certain number of press releases, but on the information they will provide and the interest they will stir.
