Things were looking bright when you first started doing content marketing, but, lately, they have been stalling. Traffic, sales, social engagement – they seem to have hit a ceiling and cannot go any higher. This is just a sign that you are not doing everything the way you should.
Any content marketing company would first look at your communications and note that each of them ends with a sales pitch. This is one of the main reason for which your newsletter is sent to the Trash folder without being opened. People get fed up after a while, when everything they get from you directs them to the sales page. You need to share information, cool facts, tips and tricks without expecting to close a sale.
Now, let us move on to your content marketing platform. You built your blog and your Facebook landing page making sure to include all the widgets that you like. However, these communication platforms are not made for you, they are made for your clients. They should include elements that most of your clients like. In fact, did you ever host a poll or a survey to find out what your clients want? This is the basic principle of content marketing: the clients, not you.
Let us see your content marketing strategy plan…oh, you do not have one, you just go with the flow. Success means staying ahead of the flow, predicting trends, taking advantage of a topic while it is hot and knowing when you need to make a change.
All these are achieved through one single method: planning. Even if someone wakes you up at 3 a.m., you should be able to tell them what you have planned for Facebook, Twitter and your blog until the end of the month.
At this point, you are probably busy looking for a content marketing specialist to assist you, and this is the first step in the right direction.
