If you are running a content marketing campaign or you work as a writer or creator within a content marketing agency, you can benefit from case studies. Case studies, and their statistical significance, make a huge impact on the authority and relevance of the content you are posting.
Advantages To Including Case Studies in Your Content Marketing Blog Posts
- Case Studies Are Niche Specific – You are in need of a constant stream of content that is directed at the same niche as your content marketing platform. Case studies fulfill your need in two critically important ways: by providing information relevant to your niche, and by providing statistically valid evidence of their truth.
- Case Studies Serve Your Audience – Like any good business, you should be focused on the needs of those who benefit from your services. Case studies are designed to serve the needs of people who are invested in the subject they explore. This makes you a helpful source of information, not a brand merely advertising a product to sell.
- Case Studies Show The Process – Rather than simply giving you a short, direct fact that you can print in 20 words and then forget about, case studies display the entire line of inquiry that led to the discovery of that fact.
This is incredibly valuable for content marketing purposes, because it is that line of inquiry that gives you authority on the matter. This brings up the next best benefit about case studies…
- Case Studies Make You An Authority – Offering such a deep level of analysis on your subjects makes it clear that you are more than a creator of tutorials and question-response content. Case studies exhibit professionalism and make it clear that you know what you are talking about in a way that makes your content marketing much more successful.
