When setting up a content marketing plan, most people have a lot of expectations. While revealing some of the secrets behind their own marketing strategies, Haden Interactive has shown just how much work goes into a winning content-based marketing strategy, especially when you end up posting dozens of social media and blog posts every week.
With that in mind, we must also remember that, as the competition for online supremacy keeps getting more and more fierce, the sacrifices that some entrepreneurs have to make – especially when they’re just starting out – can be quite overwhelming, to say the least.
The Reality of Content-Based Strategies
Content-based strategies are rarely straightforward. The main reason is that the research involved can be extensive. If you’re a lone entrepreneur who also has to hold down the fort at your day job, then time is also an issue, and you won’t get anywhere without saving up or investing some money into delegating your content creation tasks.
Moreover, even with a well-designed online business and marketing strategy, success might not come for months. Unless you have a breakthrough viral idea, it will take a while before some returns begin showing.
B2B Marketing Misconceptions
Even if you don’t run an online magazine or an active blog that engages hundreds of thousands of visitors each week, you still have to consider the effort behind content creation. While posting about your personal life on social media might be a lot easier, businesses often have to keep a lot more under consideration before posting their content, as pointed out by Pardot.
Beginning marketers have an expectation that everything will go smoothly when setting up a B2B marketing campaign, but the reality of the situation is that the competition makes it extremely difficult to get by. Most marketers, by the time they reach their third post, will feel a great deal of stress, and their results will definitely not be reflective of their initial enthusiasm.
Instead, it takes even longer for B2B strategies to work, and in most cases it will be like trying to navigate through traffic at high speed and hoping there won’t be any accidents. However, with time and a lot of hard work, new ideas can come and results will slowly start to show.
