The email marketing specialists at clickrain.com claim that this form of marketing is very similar not only to direct mail, but also to good old fashioned door-to-door selling. If you hear a knock on your door, and when you open you’re greeted by a salesperson, they might convince you to listen even with their first few words. That, in fact, is the essence of what a sound email strategy is all about.
Setting Up Your Email Strategy
When it comes to starting a good strategy, you always have to keep track of the content marketing funnel. As pointed out by Power Data, however, your subscribers are not yet close to the part of the funnel where they’ll click through to your website and buy your products. As a result, setting up a sound email strategy with original content should be your first priority.
This is where polls, interactive videos, eye-catching graphics and persuasive subject lines come into play. Basically, you need to use every trick in the book to:
Grab your potential customer’s attention;
- Get them to feel safe about listening to your propositions;
- Get them interested enough to keep reading;
- Making sure they fully understand your message (without using complicated, boring phrases);
- Coming up with new, creative ideas to keep your clients coming back for more.
Persuasion and Good Content
Although it’s an established fact that an email strategy simply profits from prospects’ own decisions to make a purchase, gentle persuasion can still have a valid place in that equation.
Persuasive content, when done right, can help you point out all the benefits of your business, draw your clients’ attention without making them feel you’re stepping on their boundaries, and come across as a helpful and engaging business person, who always has the right solution at the ready.
To make sure your content is right on the money, and that your voice is persuasive enough to get your prospects’ attention, contact a reliable content provider to get the best quality written content for your email strategy.
