Keyword research presents a strong influence when it comes to SEO and content-based marketing strategies. If you’re trying to formulate your own unique strategy, you can’t ignore the advantages of using the best long-tail and popular keywords that can establish how your website ranks within your specific niche.
Rank Better with Long-Tail Keywords
While promoting your business online, you’ll find that long-tail keywords will quickly become the cornerstone of your SEO content strategy. As the SEO specialists at semrush.com agree, the use of long-tail words can help you rank for a large number of inspired, related keywords that are closely associated to one of your main keywords.
As such, if you choose to promote a keyword like “electronic gadgets,” you can use long-tail keywords like “the best electronic gadgets” or “electronic gadgets for men” to rank higher not only for the long-tail words themselves, but also for your main keyword over time.
Finding Popular Keywords
Experts such as those at Backlinko can tell us that choosing trendy keywords for an article writing strategy can give you better results, more exposure and higher places in SERPs.
The key is to keep track of which keywords have been showing a higher level of popularity on Google Trends and which of them have the highest commercial intent. Using the free Google Keyword Planner tool, you can check the commercial value of every keyword you want to choose, and determine which ones to consider based on that criteria as well.
Of course, your strategy will often be influenced by the competition that other businesses and people in your niche may pose. In some cases, you’ll be going against established websites that have been around for years, and have already achieved a good position in Google.
So don’t beat yourself up if your strategy doesn’t propel you at once to Google’s first page. Instead, seek to learn from your competitors, and get more information on the keywords and content-based strategies they are using, so you can improve yours.
