There are many differences between online and conventional marketing practices. Although as a traditional marketer you may have been able to earn a lot of money 20 years ago, nowadays no self-respecting business can go without a sound IM strategy.
- It’s a LOT Cheaper
Unlike regular marketing, online techniques use up a lot less space, time and money. Also, not just their creation, but their deployment and promotion can be a lot more convenient.
While it takes you a lot of time to put up posters all over town, to promote a certain event you might be organizing, online methods allow you to simply blog about it, post it on social media, send out an email, make a vlog, or even all of the above! In many cases, all these techniques will allow you to reach thousands or even millions of people in just a few days.
- It’s More Personalized and Interactive
As shown by the experts at Aabaco Small Business, online marketing can be extremely versatile and easy to personalize. There is virtually no limit to the way you can change up your content, graphics, videos, even your URLs and image alt tags, to reflect what your company has to offer and improve your SEO at the same time.
Also, through unique and original social media posts, you can attract more people to your cause and create online conversations and communities that will attract many others as well.
- You Can Change It Up Whenever You Want
So let’s say your marketing approach no longer works, and you want something new and fresh. Online marketing strategies, as pointed out by Spork Marketing, are inherently extremely dynamic, and they often require a fresh new look or a brand new approach.
Unlike regular marketing campaigns, going online allows you to change everything up in an instant. You can scrap old articles and start anew, create new videos and social media posts that overshadow the old ones, and set up a brand new newsletter that will make people forget about the one before.
