We live in a world where human progress is often measured by technological innovations meant to make our lives simpler. Inventing the computer was one of the first steps. So far, smartphones are definitely one of the most accessible proofs of technological development, and their uses are multiplying every day. Has the world got to the point where technology threatens to replace humanity?
It is true that, nowadays, people tend to simplify their lives as much as possible, and the boost of social media is perfectly timed. Social media is a powerful marketing weapon used by most people to increase awareness and promote their products and services.
Naturally, in order to make social media marketing easier, numerous “apps” were developed, their main purpose being to automate the process. These tools got to the point where they are capable of coming up with creative ideas, suggesting materials on the same topic with what we are reading or creating headlines.
At the same time, ever since Google began to pay attention to the content on the websites it ranks, marketers and their teams have struggled to create software or robots that would spin content or, even better curate available content, create new content and attractive headlines.
But, to even consider that these robots can replace human writers is an exaggeration. The good thing about these robots is that they take into account basic rules and apply techniques that many writers are not even aware of. The bad thing is that they lack the “feeling”.
Yes, they can analyze statistics and use algorithms that humans do not even dream to understand, but, from there to successfully grasping the deeper meanings of the words they use and rendering the confidence and emotions quality content is supposed to render, the way is still long and difficult.
But you do not have to take anyone’s word. Most of these robots have trial versions you can take advantage of. Just have them create a couple of headlines for you and you can judge by yourself. Until then, our conclusion is this: robots can help boost a writer’s creativity, provide useful suggestions and even ease some of the work, but they can definitely not replace the writer, at least not yet.
