Have you ever been curious to find out what runners do when no competition is scheduled or are you already aware that the offseason is the period when they train intensively, preparing their next successes?
For an athlete, there is no doubt that a week without running diminishes their resistance and speed and, if the pause continues, the negative effects on their performance become even greater and more difficult to recover. When the new competitive season begins, the efforts to get back in shape will be considerably greater if the athlete does not follow a balanced training program during the entire offseason.
Now compare your business to the athlete in question. In summer, businesses in many fields, except for tourism and related services, register difficult periods, as people focus more on vacations and less on acquisitions and work. This is the time when many companies make the mistake of neglecting their marketing strategy and lowering their investment, thinking that they save resources for later on.
If you have been or are about to make the same mistake, think again! This is wrong, simply because the Internet is never sleeping. While on vacation, your potential clients make plans for the future, and that could include studying their options late at night, when they get back from the beach, or early in the morning, over their cup of coffee.
Besides, you can take advantage of this period to:
- Optimize your website and improve your position in the search engines results pages;
- Reach out to your audience while they are relaxed and more susceptible to your suggestions;
- Leave your competition behind;
- Review your marketing strategy to see what works and what does not;
- Perfect your content marketing strategy, taking your time and finding the best channels and means to engage your audience.
