These days, content marketing means more than your website, your Facebook page and your blog. Any proper and well executed strategy must include many other items that are meant to diversify the way you address your audience and the tone you use. Let us look through some basic examples:
- Ebooks – Content marketing agencies rely a lot on them to promote their clients’ businesses. When you prepare and offer a free ebook with useful and well curated content, you create a positive image for your business: both as a reliable source of information and as a cool company to do business with, because it gives away free stuff. Sharing is caring – one of the mottoes of content marketing.
- Videos – What is the best way to earn people’s trust if not by showing what you can actually do for them? In the content marketing world, the video is the most powerful vehicle to transmit both ideas and emotions. People retain far more information from audio and video sources than from written words.
- Infographics – If putting together a video is too hard, this is the next best thing. A cleverly and funny designed infographic can inform and entertain people, looks very good as social media posting and can easily become a trademark of your communication activities. Any content marketing blog should have at least one infographic per day – or so specialists claim.
- White papers – To gain the attention of industry leaders, offer them something special. A white paper is not an ebook and not an ad. It is a thoroughly researched subject of high impact and importance for the industry: new trends, new inventions and technology, lessons learned from major mistakes. You must remember to include a white paper every once in a while in your content marketing strategy.
