There has been a lot of buzz in the recent years about content marketing. Many companies have started to use it, hoping to see immediate results. Since many fail even to properly define content marketing, here are a few common misconceptions and some facts about this relatively new strategy.
What Is Content Marketing?
Many people and business owners see it as the new SEO, while others think of it as a new way to promote their products and services. The Content Marketing Institute defines content marketing as a set of strategies and techniques which aim to create and distribute relevant quality content targeted at a well-understood consumer, with the goal of attracting him towards the company’s services.
Why Are There So Many Misconceptions?
Some companies just haven’t managed to get rid of their traditionalist mentality when it comes to marketing, thinking of content marketing as the new Public Relations or the latest “get rich quick” scheme. It is true that Google has tried to close the loopholes of its algorithm and reward people who actually create quality content, but there are still many who fail to define and implement a proper content marketing and content targeting plan.
What Is Content Marketing Really About?
Content marketing is more than a tactic – it is a long term strategy that needs context as well. Real content marketing is about creating relevant content that is helpful to the consumer first, content that will help him solve challenges and answer questions. This content must be created according to a plan and take into account the needs of the consumer first, not prioritize the company’s own goals. It is also about distributing the right information, at the right time, and through the proper channels.
Content marketing is an invaluable tool for any company, but it is important to understand what it is before using it.
