When you deploy your content marketing plan, nothing should be left to chance, and this includes your Facebook page. Various statistics show that users spend more time on Facebook than on other social media channels, and they tend to do so from mobile devices more frequently.
Engagement metrics are very useful, and Facebook analytics provide a wealth of information to help you build a solid content marketing strategy. Various studies show that the younger generation is highly prone to viral sharing, because they have a large network of friends from all over the world. Peak hours of usage are between 6 p.m. and 4 a.m., while most sharing is done on Fridays and Saturdays.
These are useful chunks of data, but you can glean even more from statistics. Facebook, as a content marketing platform, has high performance in link clicking. Metrics show that links get as much click-through ratio as photos get Likes. Therefore, it is very helpful if you set your blog posts to be automatically shared on the social media and to create a balanced mix of useful information and product links on your Facebook page. As part of your content marketing, Facebook should not be over-stuffed with calls for sales.
Learning your customers’ habits in the online world is a long and strenuous journey. At the same time, people act differently on each platform, and what works for Facebook will not work for Twitter. A skilled content writer knows how to adapt their style for each type of social media website and app, because part of his job is to observe and interact with others.
Therefore, running your company Facebook page is not a simple thing, compared to with using your personal profile and interacting with your friends. You are not free to post whatever you like, but what your clients like and is relevant for your business. The best advice is to hire specialists to run your content marketing, while you focus on running your business.
