The fact that you have decided to promote your business through a content marketing campaign is great, but, apart from this decision, you also need a carefully developed content strategy. That is because there are several key elements you need to include in your campaign, in order to ensure its complexity, diversity and success:
- News Stories – They should be produced daily and stir interest for a couple of weeks; their main purpose as part of your content marketing campaign is to bring traffic to your company’s website – the more interesting and up-to-date they are, the more traffic they will draw.
- Blog Posts – Very similar to news stories, blog posts can also be posted daily, but once or twice a week will be enough as well; while it can take a little longer to come up with quality blog posts, the advantage is that they will keep attracting new visitors for months in a row; apart from traffic, they also help in terms on engagement and building thought leadership.
- Infographics – While content writing does not necessarily involve the use of infographics, they matter a lot in building a good content strategy; they may take weeks or even months to be created, they require high quality pictures and graphics, but their effect will last for months or even years.
- Case Studies – Case studies are rarely a priority for content writers, but they are highly appreciated by the audience and they continue to stir interest for months or years after being published.
- Landing Page – The most important element of your strategy should be having a good landing page; it is one of the most powerful conversion tools you can hope for.
- eBooks – Last, but not least, eBooks are great for lead generation and thought leadership; they can take a few weeks or months to be put together, but, once they are ready, they can represent a solid foundation for your content strategy.
