Can you tire consumers with too much content? Can you make them feel like they have read enough blog posts and tweets about your business? No, not if you give them excellent content. Studies show that the typical consumer goes through 10 pieces of content before making a purchase. However, to make sure they actually make the purchase, all 10 pieces must be engaging and relevant, and the content should be available on different platforms.
“Relevant content” and “multiple platforms” are key aspects of your marketing campaign that complement each other. Good content goes to waste on the wrong platform, and the wrong kind of content has no effect even if it is in the right place. To avoid this, you need to set up an efficient strategy, where everything works together.
Here are a few questions you can ask yourself to help you draft a solid plan:
- What are my goals?
- Who is my audience? Where can I reach them? What content form appeals to them? Which approaching will be more efficient?
- What kind of content should I post?
- What platforms should I use? How often should I post?
Answering these questions can be your starting point. Do not hesitate to choose from the many platforms and channels available, pick a few and focus on them. Aiming to post everywhere might lower the quality of your posts.
In what regards creating the content, do the opposite. Make it as diversified as possible, in both form and topic. Do not limit yourself to simple articles, use videos, infographics, customer reviews, and listicles. And do not forget that there is no such thing as too much content, only bad content. Keep your customers close with captivating stories and you will easily convert blog views into website views.
