Content marketing plans are the new sales funnel, or more precisely, the new form of finding, pitching and converting leads into customers. There is a new world order in terms of lead conversion, and everything you have learned so far is irrelevant. We live in a world of savvy, informed and skeptical consumers who can and will disprove your sales pitch with a few clicks.
This is the point where content marketing services step in to provide you with a new, functional framework that is defined as follows.
1. Creating awareness
Some people are still wondering whether there is a solution to their problem and even if their issue is considered a problem by others. Branded content is the key to reach out to that client and present the available solutions. For the most powerful effect, content writing should be backed by a specialist’s endorsement.
2. Encouraging evaluation
Once you have showed your potential leads that there is a solution, you can direct them to your content marketing platform and show them how the solution really works. Provide helpful, valuable materials, prepared by specialized content writing companies, without attempting to close a sale. At this point, you do not have a potential customer but just a curious person who wants to find out more.
3. Securing commitment
This is the critical phase in your action plan, where you have to convince the client to take the big step from curious onlooker to committed lead. The word sale is still prohibited in your content marketing even at this point.
Instead, you should extend a friendly encouragement to the client, to obtain personalized advice or start a trial period for the product. It is very useful to include client testimonials in your call to action and a statement that the person is not legally bound to make a purchase decision during the trial period.
These are the three simple steps to help you develop an efficient content marketing plan, but it is best to allow specialists to step in for best results.
