Lately, a new and exotic profession has gained popularity: that of a SEO content writer. While some people have no idea what a SEO content writer does, many others consider that its job is similar to that of a journalist that writes articles for money. Well, it is not really so. SEO content writers do write articles for money, but they certainly don’t write the type of articles journalists do.
What does a SEO content writer do?
Some part of the legend is true: SEO content writers write various types of content, and they get paid for doing that. The important difference here is how they write, and for what purpose. The texts that SEO content writers create are meant to be displayed on various websites, and their purpose is to increase the website’s visibility and traffic. In order to do that, the writers have to satisfy a few structure and style requirements. The better they write, and the smarter they use those requirements in their own interest (the website’s interest), the higher that website will rank in the search engine listings.
How does a SEO content writer create text?
The first thing a SEO content writer must do is to insert a few keywords in the title, subtitles and body of the articles. The keywords are different expressions that are considered relevant for the topic discussed in the article. When people search for information online, they type keywords. If they type the keywords a SEO content writer has used in an article, the chances that the article will appear somewhere on the search listing is very high.
A SEO writer must not only insert keywords naturally, smoothly and intelligently, but also create entertaining content. People who look for information online are not scientists or researchers, but normal people, busy people, who want to find an answer to their question fast. Nobody will read extremely technical or extremely long articles. As a consequence, SEO content writers must write short, easy to read, informative and entertaining content.
How do SEO content writers know they did a good job?
As we have previously mentioned, the purpose of a SEO content writer’s job is to increase traffic for a certain website. If the text they have written brought a great number of visitors to the website, then it means the SEO writers did a good job.
Another way of measuring the performance of a SEO content writer is to look at the ranking of its text in search engine listings. What every writer (and every website) wants is to see their texts listed on the front page of the search results for a certain keyword. And that is because people usually read the first links that appear on the results page. Nobody bothers to read a text that is listed on the tenth page; they do not have the patience or the time to do that.
As a conclusion, the job of a SEO content writer is considerably different than that of a journalist, because its purpose is not only persuasion, but also conversion.
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