Content marketing is starting to play a more and more important role in the branding strategy of any company in the world. When it comes to marketing, in general, everybody knows that there are 4 Ps that make a good mix. These ones are product, promotion, place and price – in this exact order. When it comes to content, things are a little different, but there still are 4 Ps that make things work the right way.
Plan – the first step in your content strategy
The first and most important P in this case is “plan”. Planning and coming up with a good strategy is key and should come before anything else. This is why you should start collaborating with various stakeholders in order to identify your buyer personas first. Once you know who you are writing for, you can learn how to prioritize by country, city, gender, job and so on.
Produce – come up with the right content
After having planned what articles or blog posts you are going to focus on, you can get started with content creation. Develop different stories that correspond to the profile of your buyers and their position towards your products or services. To put it shortly, the content should turn them from readers to buyers.
Promote – share the content you have been writing
Content writing is not enough, as your posts are not going to promote themselves. For this reason, you need to rely on social media and paid forms of promotions. This way, you will make sure that your articles are seen by the right people at the right time. Choose appropriate channels that your target audience is interested in, and don’t forget about SEO!
Perfect – nothing is good enough
The fact that you have obtained some results does not mean that you should stop trying. Track your readers’ reactions, learn and improve the content you post. Nothing is perfect, but you should strive to bring your content marketing strategy as close to perfection as possible.
