Content marketing remains an incipient format: many details have not yet been introduced to the public long enough to make their ideal forms evident. One example is that of the blog post word count. Two schools of thought exist for this subject, in general: those who prefer short, to-the-point blog posts of 300-500 words, and those who go for long, 2000+ word posts that go deeper into their subject matter.
Which Is the Best Option for Your Brand?
The answer to this question depends largely on your goals. For instance, studies have shown that readers will feel more attracted to short-form blog posts when they have immediate problems to solve. On the other hand, longer posts offer more SEO benefits, as crawlers have a greater chance of finding valuable information on the subject.
It is at this point that catering to your audience becomes the major deciding factor. If you know what your product or service is best represented by and you are aware of your audience’s needs, then, you can easily decide which length of blog posts meets their expectations.
The Value of Mixing Things Up
It should be evident that sticking to just one form and favoring it completely over the other is not very good advice. Being on the short-list of a search engine crawler is just as important as delivering the information that your audience needs without wasting their time with unnecessary fluff. For this reason, it is usually advisable to proceed with a mixture of short blog posts as well as long ones, including gfor those that deal with the same subject.
With multiple blog posts covering the same subject from different angles, it is possible to cover more ground and cater to a greater variety of readers without having to limit yourself due to word count considerations.
