Content marketing is a great way to promote your products and services and build a brand. However, writing keyword rich content is not enough. Here are some facts that can help you take content creation to the next level:
- 92% of companies use it in their marketing strategies nowadays.
- Those companies that have a blog and are active in posting turn 67% more visitors to leads every month.
- Interesting information is the third reason why people follow and like brands on Facebook, Twitter and other social networks.
- The most effective way to promote and distribute the content you create is still good, old email.
- 70% of visitors are looking to find out more about your company via original posts and articles.
- Conversion rates are reported to be at least 6 times higher when you use content. This is why an important part on your content marketing strategy should be to write good and diverse articles.
- People use the internet to find out everything they need to know, so 60% of the sales person’s job is already done by the time a new client reaches out to the vendor.
- Articles that contain a good image tend to get up to 95% more views.
- Having diverse content is one of the most spread content marketing tips on the web. This is because such articles tend to attract more visitors. Rather than posting the same kind of articles every time, you could try to alternate with testimonials, guest blog posts, videos and so on.
- The way you structure your content is more important than you think – it is important to make articles easy to read, use bullet points, nice pictures and even videos when possible. Also, short paragraphs are much better for content marketing than long ones are!
