Although many website owners ignore the importance of quality content, everyone else loves it, from the old Google, which ranks sites based on the value and relevance of the information they offer, to everyday people and businesses, who look for information on the products and/or services they plan on buying/hiring, appreciate interesting information and useful advice.
How Can You Use Quality Content to Promote Your Business?
- SEO & Blogging – Some of you may have decided to give up investing in SEO, without realizing that the latest updates have made things a lot easier: you no longer have to invest in automatic tools and heavy backlinking, but just focus on the one ingredient that has always worked – content! Besides SEO, your blog is the best way to bond with your target customers, to raise awareness and build reputation, it can help you educate your target customers into appreciating and buying your products, bring in more visitors and boost your sales.
- Product / Services descriptions – The recession of these last few years taught us that every investment we make should be based on thorough research. It is what your target customers do before making a decision, and these descriptions give you the chance to stand out from your competitors, to show the world why your products and/or services are special and worth investing in.
- Highly converting sales letters – People have stopped falling for the “I’m the best, buy from me” nonsense a long time ago, but there are still phrases and pitches that awake their interest and make them empty their wallets. It depends on the quality of the text on your site’s homepage whether 10% or just 1% of your visitors turn into buying customers.
- Guest blogging – A couple of well written posts published on high PR or heavy traffic blogs will get you both site visitors and valuable backlinks.
- Articles marketing – You will be surprised to see how beneficial an article marketing campaign is for your business. Just make sure you choose the topics carefully, use catchy headlines and offer practical, useful information. You will get relevant traffic, backlinks and social networks recognition. Indeed, sharing the articles you post on various directories with your Facebook and Twitter followers and friends is far better than urging them to buy products or services they do not necessarily need or care about.
Now that you know how quality content can boost your business, you are probably worried about the costs. Indeed, the mediocre articles you used for SEO in the past will no longer work, and you may have to pay a few extra bucks, but things are not always that dark, and the benefits are by far worth the price.
Coming Next: How Much Does Quality Content Cost and Why?
