It was an isolated fad, and it grew into an exponentially developing trend, as, right now, everyone is doing content marketing. While the rest of the world:
- Uploads 100 hours worth of video on YouTube;
- Sends 500 million tweets per day;
- Uploads 350 million photos of Facebook every day.
Your marketing efforts look like a drop of water in the ocean by comparison. How can your message be seen and read, when, the next second, a hundred more top it up in the viewing panel?
That is not how a smart content marketing strategy works. It is obvious that you cannot keep up with the world in terms of number and frequency of posting messages. You need to offer value in an ocean of lower quality materials, shared for purely personal reasons.
How many people leave a web page, disappointed that they did not find the information they needed? Your content strategy can attract and keep these people on your page by providing helpful and valuable information.
Instead of overworking your content writer with an unrealistic posting plan, devise a plan that focuses on:
- Becoming familiar with a target audience and creating content on their favorite topics;
- Finding a low competition niche in content marketing topics and becoming a leader of opinion;
- Reinventing familiar topics for your audience, adding your personal touch and grabbing their attention;
- Grabbing the internet “prime time” by setting a fixed hour for the most interesting topic of the day.
Remember the motto: work smarter, not harder. This applies to every activity related to your business, including the way you find new leads and build client loyalty. You cannot overpower the online world in terms of quantity, but you can provide high quality content that stands out. This is the smart way of doing content marketing.
