Car dealerships typically offer services and vehicles for sale to interested clients. However, as the owner of a dealership, you probably already know that each dealership is regarded in a different way by its clients and followers. How do people see you and your dealerships when they find your ads, browse through your website or like your social media posts? And what story would you rather prefer your dealership tell them, so that you can improve your online recognition and get potential car buyers more and more interested in your business?
How the Story Is Told
The first thing you need to ask yourself is how your stories are being told. What is your website’s main mission and the way in which you approach the people who visit your site? Do you use social media and try to interact and be helpful, or do you just prefer to post occasionally and let your clients do most of the talking? Do you already have an online blog? If so, what are the main niches, themes and topics that it covers, and what is the voice you use to convey your thoughts and information?
Answering these questions will tell you a lot about your online presence and how it shares a very specific story about your dealership to potential and existing clients. Understanding the means through which your story is told is very essential, since it will help you change the story or alter it in a significant enough way to make your dealership viewed in a better light.
Changing Your Interaction with Your Clients
The main way to change the story your dealership tells is to change the way you interact with clients. This works both online and offline, depending on how many of your customers end up visiting your dealerships and how many just interact through your social media presence, blogs and your company website.
In most cases, the idea is to be attentive about what your clients need and seek to fulfill that need. You might find that they respond well to accurate information and active, engaging communications. Others might respond better to a more formal greeting and a less “in your face” approach to social media and other online communications.
You’ll find that a lot of it depends on the types of cars you are selling and the story you initially told, which had already attracted the following you currently have. Selling cars like luxury BMWs and Rolls Royce’s will typically attract a very different audience and tell a different story than dealerships who sell affordable hybrids and family cars. So you have to keep in mind the details of how your dealership interacted with its customers in the past, if you want to change the story it tells in the present.
Hire the Best Content Service for Your Marketing Campaign
The best way to change your story is through new content and a fresh new attitude towards clients. Content writing services like 101content.com are perfect for the job, since they already know what automotive niche articles require and how to choose the right voice and approach for the new content you want to post.
After just a few weeks of using your new content, you’ll find that your visitors and clients’ attitude towards your dealership will already start to change, and an increasing number of interested leads will help your dealership become even more profitable than before.
