Content marketing inspiration, like any other type of inspiration, has the habit of disappearing when you most need it, only to appear again in the least expected circumstances. We all know that, without inspiration, our creative ideas remain locked somewhere and, no matter how much we try, we cannot unlock them. Luckily, there are several things we can do to create those circumstances in which inspiration just shows up.
- Browse through websites for fun – you are constantly online, checking the competition’s blogs, media outlets, actively and consciously looking for inspiration. What if, for a change, you visit your favorite brand’s website? Change the perspective and look at things from a consumer’s point of view; it might be just the thing you need.
- Talk to new people – this does not mean that your family, friends or colleagues are boring, but it would not hurt to start a conversation with other people from time to time. It is always enriching talking to people very different from you, so a casual conversation with your neighbor might give you fresh ideas.
- Pay attention to the world around you – do not let the world pass by you, and look around you through eyeglasses, not through blinders. Be open to everything that surrounds you – images, sounds, scents – and you will notice how this will put things in motion and create connections in your mind. You cannot shut down completely the noisy world around you anyway, so why not make the most of it?
- Be curious – curiosity is an endless resource for new and innovative ways to create content. Constantly challenge the guidelines you are working with, to add value to your content.
Your next great content marketing idea might be just in front of you, clear your mind, open your eyes and see it!
