Advertisement is going through significant changes, from classic commercials to content-based campaigns, meant to win the public on a long term. Even content marketing is in a continuous transformation, due to a very mobile and information savvy audience and to the fact that technology is perpetually evolving. Thus, if you work in this field, you have to keep up with all these changes in order to reach your maximum potential.
The field is changing so rapidly that, if you lose contact for a while, when you come back, everything will be unrecognizable. That is why, you have to always keep up with trends and assimilate new things as they come up. Here are some tips on how to do that pleasantly and efficiently at the same time.
- Research, research, research! The best way to stay in touch with content marketing trends is through the Internet. However, you cannot visit all the specialized websites every day, to make sure you catch all the new thoughts as they come out. Instead, you should subscribe to some newsletters from the most important companies in this field. This way, you will have access to a summary of the new ideas, with fairly little effort.
- Use social media. Newsletters are a good start for staying in touch with content marketing novelties, but they are not enough. If you want to be the best, follow your favorite companies and specialists on Facebook, Twitter and other social networks, and read their blogs as often as you can.
- Meet other content marketing professionals. The Internet is full of information, but it cannot replace direct human contact. Often, the best way to learn something from someone, is to meet that person face to face. So, check the conference schedule of your favorite content marketing celebrity and make sure you get to at least one event. Try talking to that person outside the event and ask questions about their starting days. It might be game-changing for you. You should also attend branding conferences, gatherings and other content marketing events in your area. You can never know who you might meet there.
