Everyone who has ever stood in front of a blank page knows the struggle of putting together an efficient content marketing campaign. It is always useful to have an editorial calendar, come up with a good strategy, plan your posts ahead of time and look for inspiration on other websites.
While the previous and many other tips can be useful in content writing, you need to know what important resources you can rely on in evaluating and improving the content you write. There are at least 4 of them that you should focus on, as follows:
- Your own website – you have no idea how much information your website can give if you know where to look! All you need to do is take a look at the stats and analyze how many comments you received, how many views you got, how many people liked the posts. It is also important to compare one post with the other, just so that you can see what keywords and titles, as well as subjects, tend to attract more views.
- Use social media – many people have been rambling about how important social networks are these days. Although some exaggerate or go with the flow, any good content marketing strategy needs to include social media, because they offer some of the most relevant stats. For example, you can see how many shares you got, how many people liked your post, what comments they made, etc., and rethink your strategy if necessary.
- Rely on external tools – there are quite a few platforms where people tend to share the content they like. You could use web pages like Moz, Majestic SEO, BuzzSumo and many others. This is where you can see the number of backlinks, the amount of shares and the type of posts that stirred the most interest.
- Google Adwords is still key – Whether you are managing a B2C or a B2B content marketing campaign, you need to learn to use the tools Google offers. Google Adwords, together with Google Trends, lets you see what people are interested in your type of business, how many of them looked up certain keywords and what other related searches they performed. You also have the chance to advertise your business, so look into it.
If these seems like too much to process, there are professionals who can manage your content marketing campaign for you and use all these resources in order to help you obtain the best results!
