You can never be successful in content marketing without having the adequate strategy. Various examples coming from companies from all over the world are sending the same message: infographics are important. However, one thing that many don’t know yet is how to use them in an effective way.
7 key tips that you should take into account when creating a good infographic are the following:
- Respect the 80/20 content rule – This one refers to the fact that your infographics should focus on sending a message, offering information and educating (80%) more than promoting the services or products you offer (20%).
- Adapt the content to your own company’s goals – Have you ever asked yourself “what is content marketing?” The answer depends on what you want to achieve through it; the same applies to infographics, where you should not write the same kind of information for SEO purposes and for thought leadership.
- Back up the content by being present at the event – It is not enough to just write as much and as well as you can; you also need to be there at the launching event where your infographics will see the public for the first time. People have various questions to ask, so someone needs to act as the image of the company and be there to answer them.
- Give life to your content writing – As previously mentioned, information is very important, but it does not have to be all text. It is always useful to include a chart or relevant image that illustrates the message your text is trying to send.
- Adapt for all devices – Your infographics are not only going to be seen at the event, but also on your website and social media. Various people access the web using various devices, so you should not forget to make it accessible via smartphones, tablets, etc.
- SEO is not just for your website – As a content writer, you should not disregard the importance of SEO when defining the content strategy that will make your infographic interesting and remarkable.
- Use punctuation the right way – It has been proved that using question marks or exclamation marks gets you more attention; in the case of blog posts, for example, those that used punctuation in the title got 46.3% more shares on social networks. This is a proof of how powerful content marketing can be!
