Smart entrepreneurs know that a successful content strategy means reaching out to the right audience. Many bloggers and writers nowadays tend to consider their writing good enough if it reads well and looks nice on the web, but they forget to pay attention to the needs and interests of those they are actually writing for.
5 Steps That Will Help You Build a Tighter Connection with Your Audience
The most important thing when developing a content strategy is knowing to whom the content is addressed and what purpose that content needs to serve. Once this is clear, the following steps will help you build an audience and engage it:
- Write for the buyer persona and not for yourself – The main thing that makes the difference between bloggers that think they write well but don’t attract visitors and those who turn visitors into leads is the way they write; instead of just trying to write something that looks nice and praises your business, try to understand your audience and write a post that addresses their needs and interests.
- Share your knowledge – Another basic principle of a successful content marketing campaign is to write and publish content that, besides being useful, educates the audience; whenever you have some tips to share, feel free to do it, and the visitors will definitely respond to this by sharing your post.
- Make your posts visible – It is not enough to just write something interesting; you also need to make sure that it gets seen, and one of the best ways to do it is using social media.
- Use keywords wisely – It is true that articles have to be optimized for the search engines, but they also have to be optimized for buyer personas; make sure the keywords flow naturally throughout the text, with a density of no more than 1%, with special focus on the title and the first and last phrase of the post.
- Write clearly and correctly – Apart from the topic of your posts, their grammar and syntax are just as important. Quality content writing requires impeccable language skills, attention to details and friendly formatting (lists, subheadings, photos).
- Put some feeling into it – Without a dose of emotion, your posts will soon get boring; you need to stir interest, to make people laugh, awake their curiosity or gain their sympathy. This is the emotional, the human factor of any successful content strategy.
