Classic ways of advertising are becoming less and less efficient every day, as the Internet is significantly impacting and changing marketing. Traditional media no longer holds the monopoly over information and advertising.
Nowadays, even the average consumer can advertise products and services. Furthermore, the consumers have great influence, since peer to peer marketing is becoming more and more important.
It is, indeed, very helpful to have existing clients that give positive reviews to your products of services, but you cannot rely only on them. You need to develop online marketing strategies that will keep your current clients engaged and that will attract new ones.
There are two main types of online marketing, organic advertising and pay per click. We cannot say that one is better than the other, as both have their strengths and weaknesses. There will be cases where paid advertising will do the job and other cases where the organic form will give better results.
Paid advertisements are the fastest way to drive traffic to your website. You will have to choose the words that your prospective customers enter in search engines so that your ads will show up in the results page. The whole process of choosing the right and most effective words relies on constant research and statistical analysis.
The organic model is based on Search Engine Optimization techniques and content marketing strategies. Organic advertising is about posting on relevant platforms quality content that will naturally bring customers to your website. The results appear in time, but are far more durable than in the case of PPC advertising.
Once you have developed your online marketing strategy for a certain product or service, you will be able to decide on the most suitable option – organic or paid advertising.
