A fruitful content marketing campaign needs to have a well defined blogging strategy. However, there are 5 common mistakes business owners make when blogging, which can jeopardize content marketing strategies. Here is what you can do in order to avoid these mistakes and get the best out of your blog.
- Email before social media – social networks are for exposure, not retention, and they have a far lower conversion rate than emails. Moreover, social media posts reach around 6.12% of your audience, while an email is opened by more than 20%, not to mention the fact that the subject line is seen by almost everybody.
- USP rather than niche – your content targeting should be focused on the ideal customer; do not create content for niche specialists and do not promote yourself to the competition. Concentrate on your Unique Selling Proposition, and show your customers how your product is different from others.
- Building more links is not the only way to improve your rank – content marketing is so much more than just building links. There are a lot of other things you can do to enhance search traffic: create content needs that stand out, publish more often and diversify your subjects.
- Create evergreen content – many of the most successful content marketing examples are posts that still captivate the reader weeks and months after they have been published. In other words, there is no point in reproducing news that your readers can find in 10 other sources, unless you have a unique point of view.
- Entertaining has its limits – you cannot keep publishing curated content, no matter how entertaining it is. Provide your readers with useful material, actionable pieces of advice, valuable posts.
Make use of these tips when planning the next content marketing campaign and maximize your blog’s results.
