Content marketing is successful when you are perceived as an authority, a trusted source of information in your field of activity. Building authority is not easy – you need to prove that you are highly knowledgeable in your field of activity and to show that you are also willing to help by answering questions. Where is the proper forum to do that? In a very specific type of social media: LinkedIn
LinkedIn is not just a networking site for professionals, it has also become a content marketing platform for many companies. Here are the best ways to use it for building company reputation:
- Join professional groups. This is the best pool from which to attract potential customers with a good content strategy. You have the best targeted audience for your materials and you can build credibility and authority being an active presence in these groups.
- Connect with other companies. Strength relies in numbers and carefully chosen business partners. Your content marketing strategy should include an active search for suppliers, partnerships and any types of collaborations that can strengthen your position on the market.
- Become a go-to source of information. Good content writing creates reliability and the best proofs of that are referrals to your page for answers on various questions. Browse all the hot topics in your groups and post adequate answers and links.
- Take the lead. Open discussions on themes that are both specific to the group and included in your content marketing plan. Thus, you will obtain a lot of useful information for further content development.
These ideas will help your grow your network and your reputation at the same time, in an environment that is exclusively dedicated to career and business. LinkedIn is right now the best free tool to use to further your content marketing action plan.
