Thanks to their groundbreaking work and their numerous user-friendly campaigns across a wide range of media sites, GE managed to win the DigiDay content marketing awards. They managed to win in four different categories, and were ultimately awarded with the Best in Show for their great storytelling and content marketing strategies.
Success through Content Marketing Campaigns
GE was formerly thought of as just another general appliance company. Well, they have managed to shed this reputation by becoming active on numerous websites with their consumer-friendly campaigns. They launched several campaigns on Twitter, such as the PiDay, or they posted informative and scientific videos on Vine. Thanks to their groundbreaking work and dedication to consumers, they have become an innovative science and technology leader.
The company also set up an account on Instagram, through which it stayed connected to thousands of interested consumers and fans. It used the popular website to run contests and to award fans, while also revealing some of their facilities that had been unseen by the general public until then. Through Pinterest, the brand also made technology much more digestible to their fans, especially with their Badass Machines and Hey Girl boards.
Other Successful Businesses That Have Won DigiDay Content Marketing Awards
Besides GE, there were other companies that got attention by launching campaigns aimed to engage and to help consumers. DigitasLBi managed to win the Best Branded Content Series, while American Express won the Best Brand YouTube Channel thanks to their PassionProject campaign. Sport Chek, one of Canada’s largest sports retailers took home the Best Brand Facebook through their relentless activity on the highly popular social media site.
There are many more companies that have managed to understand what content marketing really is about and that have dedicated their efforts to helping consumers first in order to draw them in.
