Should you use email marketing or SEO for your business? This is a question that many marketers have asked themselves throughout the past few years, and according to Smart Insights, giving a definite answer is virtually impossible.
Since there are too many variables involved with presenting the pros and cons for each particular business or niche, you can only really use a few basic guidelines to determine which answer you should lean towards the most.
The Strong Points of Email
Email strategies are considered as one of the most efficient ways to set up a business that sells easily and earns money fast. When done right, an effective email campaign can get you a huge following, people who will eagerly await your next offers, and exciting opportunities to integrate new products into your campaigns and make a lot of sales.
Whether you want to promote an online shop, a digital product or unique, recurring offers that will only interest a small number of potential clients, email can give you the laser-targeted results to help you with those types of campaigns.
Organic SEO Is Still the Most Popular
Since organic SEO campaigns can be used with minimal investment and effort, they are understandably the most popular method of achieving returns. Marketers don’t need to invest in software or hire costly writing services to come up with catchy phrases that customers won’t ignore. Also, as pointed out by twinword.com, one thing that most marketers can’t ignore is that SEO friendly methods don’t actually look like advertising. As a result, a lot of people who are fed up with flashy and intrusive ads – and their number is growing by the minute – will likely be more interested in looking up organic search results before buying anything.
Ultimately, however, you will have to decide which technique works best for you and your business. If you’re a blogger looking to achieve good results with affiliate marketing, you might be leaning more towards SEO. However, if your campaigns rely more on direct advertising and aggressive selling, then you should probably consider email.
