Email marketing can be a lot easier to deal with if it’s not so formal. According to the experts at Copy Blogger, one of the key reasons why many large companies and corporations can’t reach their prospects and clients properly is because they write like a “large corporations” when they send their email communications.
If you want your audience to actually open up your emails and start reading them, you’ll have to act less like some obscure entity, and more like a friend that they can trust.
A Few Tips to Get You Started
Crafting your email content is a thing of beauty. But it has to be practical, or no one will ever read it! So without further ado, let’s take a closer look at the main tips experts would talk to you about in this regard:
- Start by addressing your subscribers as a single person. Imagine you’re only talking to the one person sitting in front of the computer and reading your email right now.
- Use a friendly and casual tone. Drop the “sir/madam” and don’t be afraid to use jokes.
- Avoid wasting people’s time. Get to the point within the first 2-3 questions, and make sure your subject line is actually relevant.
- Be trustworthy, and use your real name to let people know you’re genuine.
What Most People Look Forward to
Most of the time, people are extremely practical about the time they allocate to checking their emails. If you just look at the way you perform that task yourself, you’ll see exactly what I mean.
As Forbes will tell you, high quality content doesn’t depend only on the actual words and phrases used throughout the text, but on its goal as well. So make sure to only email your subscribers when you genuinely have something to say. Also, whenever you email them, make sure you stick to the point, and stop pursuing meaningless statistics, such as the ideal subject line word count.
These simple recommendations will help you set up a killer marketing campaign without even knowing much about content writing. If you really want your content to look and feel great, however, you can also consider hiring a reliable writing service to do everything for you.
