When you seem to get less and less qualified leads from your content marketing efforts, it is time to offer people better guidance towards articles and materials of real interest to them. One of the best ways to channel audiences accurately is through online quizzes. If you have never prepared one of these before, here are a few helpful tips:
- Determine your audience – Just like your content marketing strategy, any quiz is addressed to a certain group of people: music fans, vegans, cyclists. Determine the ideal audience for your business, and prepare the quiz on a subject of high interest to them and related to your content marketing blog.
- The title makes the difference – You need to make the quiz title as personal and exciting as you can, because people are extremely picky. A good content writer can help you create a sassy, “click me” title that will ensure the success of your quiz.
- Make it fun, but not offensive – The basic rule for quizzes and content marketing in general is: if you cannot talk about it with friends, you should not put it in a quiz. You should never attempt to assess personal characteristics (weight, sexuality), political or religious views in a quiz.
- Make it worth sharing – If any of the final results of the quiz imply anything negative about the persons taking it, they will not share it on the social media. It is alright to name someone Queen of Darkness at the end of a mythical creatures quiz, but not anything insulting or derogatory.
- Tie it in with content – For every quiz result, provide links to your content that are most adequate to that person. This is the best form of targeting, at the moment, when people are extremely curious to find out more about their personality and their place in society, and more and more entrepreneurs turn to content marketing in order to gain new customers and engage existing ones.
