Content marketing has become a successful strategy among companies, drawing in countless customers from all over the internet. Branded content or custom publishing, as it is also known, has become not only a useful tool, but a necessity in today’s aggressive marketing world. Many business owners move from conventional advertising and create great content that draws customers to them. Here are some content marketing examples made by three companies that took it to the next level.
1. Mint.com
Mint is a personal finance website started in 2006. With the help of their successful content marketing, they managed to become, in just three years, leaders of the personal finance market. They did that by creating great content, blog posts, tips and videos, while also investing resources in social news sites, such as Reddit and Digg. Customers liked their activity and their helpful content, and, so, they recommended the company to others, helping it become a credible entity and a successful company.
2. Hubspot
The software platform Hubspot also gave up traditional marketing strategies and relied on content marketing. They continuously updated their blog with tips, case studies, podcasts and ebooks that not only educated people, but also drew them to their site. Hubspot currently has 4,000 customers, and that was made possible through inbound leads from content targeting.
3. American Express
Many people who thought of American Express as a credit card company are being proven wrong, as it has become a successful media company, transforming its business to online actionable content. They have done this through the OpenForum.com blog. By posting engaging and helpful content, they have created a community which greatly increased their client base.
Publishing tools are becoming more and more complex these days, and here are three success stories. Are you going to be the next one to take content marketing to the next level?
