You know your content marketing campaign is working when your brand gets more and more attention and recognition. If the plan is good and the implementation as well, you can rest assured that your content marketing strategy will bring more traffic to your website, increase sales and build customer trust in the estimated period of time.
But imagine how it would be for all this to happen within days from when a piece of content was published. A single viral post can boost your campaign immensely and create the buzz you need around your business.
So, if you are still waiting for that post that will go viral, have a look at these elements you or your content writer might have missed. Employ them in your next post to increase its chances of becoming viral.
- Positivity – positive content has a higher probability to be shared. Posts that give practical advice on how to improve certain aspects of life, articles that contain tips on how to be happier – this kind of content has great success with the readers. Whatever your domain is, have your content marketing specialist create a positive piece every now and then.
- Structure – from the title to the last line, your post needs to have a structure that makes it easy to read or skim. A short, enticing title, short paragraphs and lists – these are all ingredients of a viral post.
- A personal story – an authentic narrative has its charm and often compels readers not only to share, but to comment as well. And what is content marketing if not a way to engage readers?
- A current event – another thing that gets readers interested in a post is its connection to the latest news. Try to relate your next content marketing piece to the most recent buzz.
