Content marketing is undergoing a renaissance phase at the moment. This is the time where the first model of content creation gives way to the birth of a new future in the field. Part of this rebirth involves ditching the old rules that no longer apply, and the other part involves identifying new ones.
The Internet is likely to see a number of struggling hangers-on who will be using some of these old rules for years to come, but their relevance will quickly die out, as content marketing examples that work become more relevant and are widely adopted.
Content Marketing Rules That Need To Be Dropped
- Short Post Titles Are Better – This has been true since the days of newspapers and pamphlets, mostly because the content within needed to be fit within a specific format. On the Internet, that has translated to a 70-character maximum that, while effective, is not necessary if you have a title that grabs readers’ attention.
- Email Marketing Is Not As Effective As Social Media – There is a synchronicity between these two platforms that needs to be exploited in order to be effective. The fact remains that social media is saturated with content and that email is well-filtered. If you can get into your audience’s inbox, you have a healthy content marketing platform to work with.
These two rules have long been adopted as standard practice when it comes to content, but they are no longer nearly as important as they used to be. In fact, they have fallen so far behind that your audience will not recognize them but for the sake of appearing obsolete and out of date.
It is perfectly okay to have long post titles if they are engaging the reader, and email is a must-have for any successful content marketing campaign.
