Content fatigue is a term used to describe the sense of weariness induced by the saturation of the online information market. This saturation is believed to cause a decline in the level of user engagement with the content.
However, before starting to fear that the content you published will be lost in the oversaturated online market, there are 3 aspects to take into consideration:
- The global birth rate is continually and significantly growing;
- The percentage of worldwide internet users is expected to grow soon;
- People can choose the amount of content they come in contact with. Moreover, the rising popularity of curated content will cause a decrease in exposure.
In other words, as the amount of content will continue to increase, so will the number of readers. An exponential growth will leave no room for “too much” content. Furthermore, a larger audience means a greater diversification of interests. A wider range of topics will be in demand, which will lead to a necessity for more niche articles.
Content curation will save users from content fatigue. The increasing quality of curated content encourages people to consume more of it, thus not exposing themselves to more content. However, if you simply curate content, you cannot expect a spectacular change in your audience.
You need to add real value with every piece of content that you publish. The online market is not saturated with content; it is saturated with low-quality content. If you want your posts to catch the eye and engage the users, be original and creative.
Quality content will never cease to arouse the interest of the reader and make the audience take action, at the same time. It will always reach its goals, no matter if content fatigue is possible or not.
