As we all know, having a group of loyal readers is more important than gathering new ones, as people that already know your style of writing are much more likely to recommend your blog to others. A distinctive writing will be easier to spot among others.
Your loyal readers will also write about your style, provided that they keep receiving what they came for and that your style remains distinctive. Even though new readers may occasionally write some bad things, the older ones will always defend you and promote your ideas in their articles, on their own blogs, or, even better, on the social networks.
Style Matters
No matter the specific of your business, you need to rely on content to reach out to your audience, and having returning customers and readers weighs heavier than a temporary boost of traffic.
Having your own style can help you engage your audience, unlike publishing generic and pop-centered content that readers may not relate to or find dull, unworthy of sharing.
Leaving your audience aside, writing in your own style, with your own language and in line with your personality will be much more fun than rephrasing other people’s work.
Evaluate the Success of Your Content Marketing Strategy Based on Figures
While it is nice to receive positive comments, gather hundreds or thousands of “Likes” and seeing your posts shared, the best indicator to whether your style and content marketing strategy need to be adjusted is the traffic that you gain and the time visitors spend on your website.
The more time people spend reading your content, the higher your chances are for them to:
- Become interested in your products and services;
- Return to your website;
- Recommend it to others;
- Become paying customers.
